Who we are
We are modern day Marketing Communication partners helping businesses communicate better with their audience through our innovative ideation and execution of branding & communication strategies.
We have been using our core competency in design and print to grow a brand in a creative way.
At MID30, we believe advertising is all about ‘Comman Sense’. Therefore, you’ll see our communication design is inspired by logic which gives us insights into the soul of the brand and the minds of target audience.
We just strive not to be usual. We love to think different every time and that helps us deliver something unique and notable for all our clients.
We are a fantastic team of handpicked people with talents in ideating, visualizing, strategizing, designing, copywriting and print production. Together we have been putting up a great show in helping our clients with all their marketing communication needs.
What we do
We help brands communicate.
  • Branding
  • Brand Creation & Positioning
  • Identity Development
  • Brochures & Marketing Collaterals
  • Packaging & Labels
  • Naming
  • Environment Design
  • Way Finding Solutions
  • Advertising
  • Communication Design
  • 360* Campaign Ideation
  • Print and Production
  • Photography
  • Copywriting
Team

Selvam Naiker (Founder)

He owns 21 years of work experience in Advertising and Marketing, having worked with advertising agency and corporate clients. He has done specialization in Marketing and Advertising from NIRMA University. His breadth of knowledge and depth of experience enables him to navigate demanding and ever-changing markets, driving commercial success for clients through brilliant ideas. His core competencies are Brand Strategy, Sales & Marketing Communications, Offset Print & Productions and Creative Ideation.

Bijal Bhalani (Co-founder)

She holds 17+ years of work experience in multiple industries with multiple roles & responsibilities. She is a hard-core multi-tasker who looks after client servicing. Her keen interest in conceptual thoughts and design visualizations has helped to gain fresh and innovative ideas. She has gained valuable work experience since the start of her career. With her in-depth knowledge of client requirements, she also served as a senior client coordinator and HR.

How we do
An approach to go beyond the brief and
out-of-the-box thinking is what sets us apart.

We listen to everything that’s told, and everything that isn’t. We get as passionate about your brand as you are and therefore we listen to every little detail you share with us. Basically, we have this habit to try and understand a brand completely - its challenges, goals, everything.

While we’ve got an eye for detail, we’ve got the other for observation. Observation gives insights and insights give solutions. We observe, a lot, to know and understand the market that the brand targets at. We look around to find out the key problem areas and needs that the probable solution must address.

Based on the brand information and market observations, we sit down to make a list of our set of understandings about the brand attributes, the values it represents, the problems & challenges involved, the market perceptions, the need for solution, opportunities and goals. That’s what helps us in defining an integrated communication design strategy.

Once the clarity is established at all levels, planning for a holistic communication design takes over keeping the brand requirements and market trends in consideration. After all, we are working to help a brand achieve its goals by communicating right message to its audience in the right way.

This is the most challenging and exciting step in the entire process as all the homework done so far begins to take shape. We take a creative leap of faith as we design a brand experience for our clients and their target audience.


We listen to everything that’s told, and everything that isn’t. We get as passionate about your brand as you are and therefore we listen to every little detail you share with us. Basically, we have this habit to try and understand a brand completely - its challenges, goals, everything.


While we’ve got an eye for detail, we’ve got the other for observation. Observation gives insights and insights give solutions. We observe, a lot, to know and understand the market that the brand targets at. We look around to find out the key problem areas and needs that the probable solution must address.


Based on the brand information and market observations, we sit down to make a list of our set of understandings about the brand attributes, the values it represents, the problems & challenges involved, the market perceptions, the need for solution, opportunities and goals. That’s what helps us in defining an integrated communication design strategy.


Once the clarity is established at all levels, planning for a holistic communication design takes over keeping the brand requirements and market trends in consideration. After all, we are working to help a brand achieve its goals by communicating right message to its audience in the right way.


This is the most challenging and exciting step in the entire process as all the homework done so far begins to take shape. We take a creative leap of faith as we design a brand experience for our clients and their target audience.