• Advertising is all about common sense

    An advertisement (often shortened to advert or ad) is the promotion of a product, brand or service to a viewership in order to attract interest, engagement and sales. Advertising is about creating an image or awareness. It’s about selling stuff. Brand awareness simply means I have heard of your product or service but it doesn’t mean I trust you, or I’m going to buy from you.

    Read More
  • Spend or Hold back

    Advertising spends depend on future projections and revenue targets. What should brands do when the near future looks uncertain?

    Read More
  • Importance of Environment graphics

    Imagine walking into an office for a meeting, only to see an empty lobby and blank white walls. How would you feel? Would you think that you were in the right place? Environmental graphic speaks with its environment and communicates with others so that the colors have direct impact on things, places, and many things and will be caused attraction. Environmental graphic makes space and living environment more beautiful, more joyful and gives the urban environment order and consistency. It can include vinyl, cut out letters, illumination, paint, wallpaper, frame and the list goes on.

    Read More
  • How to Plan Ahead

    Though the Covid-19 crisis has created huge problems for small businesses, the current slump in economic activity is also the perfect time to plan ahead.

    Read More