• Advertising is all about common sense

    An advertisement (often shortened to advert or ad) is the promotion of a product, brand or service to a viewership in order to attract interest, engagement and sales. Advertising is about creating an image or awareness. It’s about selling stuff. Brand awareness simply means I have heard of your product or service but it doesn’t mean I trust you, or I’m going to buy from you.

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  • Spend or Hold back

    Advertising spends depend on future projections and revenue targets. What should brands do when the near future looks uncertain?

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  • Importance of Environment graphics

    Imagine walking into an office for a meeting, only to see an empty lobby and blank white walls. How would you feel? Would you think that you were in the right place? Environmental graphic speaks with its environment and communicates with others so that the colors have direct impact on things, places, and many things and will be caused attraction. Environmental graphic makes space and living environment more beautiful, more joyful and gives the urban environment order and consistency. It can include vinyl, cut out letters, illumination, paint, wallpaper, frame and the list goes on.

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  • How to Plan Ahead

    Though the Covid-19 crisis has created huge problems for small businesses, the current slump in economic activity is also the perfect time to plan ahead.

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  • The Importance Of Brand Guidelines

    Brand guidelines should really be used as a tool to keep brand consistent. Whether business is large or small, brand guidelines are important to helping brand to work effectively. Without these guidelines, brand message can change at any point just because a logo was used inappropriately or because someone didn’t know to how to use.

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  • Do we need to change your logo?

    The purpose of a logo is to get instant consumer recognition for a company. Essentially, logos are the ‘face’ of a business. Studies have shown that visuals are processed 60,000x faster in the brain than text! When it comes down to it, words are processed by short-term memory while visuals go straight to long-term memory.

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  • What is in a Name?

    Naming your startup may look like negligible, but it’s actually one of the most important and undervalued aspects of your business. This name will be attached to your brand image for years to come. You need to get it right from the beginning.Three common approaches:

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