How to Plan Ahead
How to Plan Ahead While Business is Slow
Being productive during quarantine is hard.
Though the Covid-19 crisis has created huge problems for small businesses, the current slump in economic activity is also the perfect time to plan ahead.
Few point to be taken care, while your business is slow.
Keep in mind that everyone's life has been affected by this global crisis, including your employees, customers, and vendors. Authentic communication that demonstrates understanding and support is the right thing to do, and positions you as a leader. Throw out the "what's in it for me" approach and think about what's best for us.
Build and nurture relationships
Reach out your contacts and reach out to past customers, potential collaborators, and referral partners and prospects.
This crisis presents the perfect opportunity to check in with people. See how they are doing and if there is anything you can do to support them. And don't forget to ask for help if you need it - relationships are a two-way street. Your clients, past and present, may see this as a good time to supply you with a recommendation in the market.
Update your marketing strategy
Now is not the time to lay low. But it is the time to speak carefully. Have you taken the time to think about how you want the public to see your company? An updated website and consistent brand messaging will work in your favour. Now is also the time to take a hard look at your values, working process, employee and company culture.
Assess the current situation for future use
What changes have you made to ease the consequences of our current situation? Can any of them inspire permanent changes in the way you market or run your business? For instance, many businesses have developed online shopping apps and pickup options to reduce traffic in stores. This creates a safe and convenient customer experience and credential towards the brand.
Take care of yourself and look into the better future.