What is in a Name?

Everything is in the Brand Name.

Naming your startup may look like negligible, but it’s actually one of the most important and undervalued aspects of your business. This name will be attached to your brand image for years to come. You need to get it right from the beginning.

Three common approaches:

  • A. The Plain Line: a broad and abstract company name that doesn’t indicate what the business actually does. i.e. Apple
  • B. The Straight Approach: a name that describes exactly what the business does. i.e. Burger King
  • C. Coining a Name: a new word for the company name that doesn’t currently exist in language. i.e. Skype

Choosing a name may not seen like the biggest challenge that your company faces, but the right name can influence buyers and become a nail of your company’s entire image.

Otherwise, you’ll face some challenges if you try to change your name down the road. That’s a headache you won’t want to deal with.

Name that instantly communicate about your product USP, it shows what business you are in to. It reflects your Identity.

These are the tips to keep in mind when you’re naming your startup.

1. Keep it short

The name of your business should roll off the tongue.

Nike & Apple

2. Easy to spell & pronounce

Put yourself into the minds of consumers.

If it’s on advertisement, hoarding, TV, radio, or in any conversation. Next, they search for it online and they can’t find because they don’t know the spelling – it’s too complicated.

Make sure that when you say it out loud, it doesn’t get confused with other words. You don’t want it to sound like something that could be inappropriate.

Don’t do anything weird, like using the number 8 to replace the “ate”.

3. Don’t limit expansion

Right now, your startup may be focusing on something specific, whether it’s a product, location, or target market.

But that doesn’t mean you should name your business something extremely specific.

For example, let’s say you’re creating a fashion brand selling female jeans. Naming your company “Jeans for women” is a not a good idea.

But that doesn’t mean you should pick something random or obscure.

When you want to start making shirts, shorts, skirts, hats, or men’s clothing? Then this will not work.

4. Domain availability

Once you freeze your name.

Next, please check the domain is available or not.

Sometimes businesses make this mistake often. Once they freeze down their name, but someone already has the .com domain. Then they decide to use another extension, such as .net, .biz, or .org, etc… We don’t recommend that.

If domain is not available then try to come up with a different name for your business.

5. Be Unusual & Catchy

It should be unique. Which makes people to ask about it, why this name?

Your brand name needs to resonate with consumers. It shouldn’t be forgettable.

You want your name to stand on its own, without any confusion or association with other companies.

6. Brainstorming & Feedback

Don’t have to struggle alone naming your company.

Come up with some ideas and make it brainstorming session with partners or team members then write down thoughts, Narrow the list down to five or ten names.

Then reach out to your colleagues, family and friends. See what their feedback is. This is how you can finalize your name.

7. Lastly satisfied with it

The name of your startup will be something you hear, say, write, and think about all the time. This startup is your baby. You wouldn’t name your baby something you don’t like, right?

The same concept applies here and the way you run the business moving forward.


The name of your startup company will be your new identity. Don’t approach this task messily.

This guideline will help you finalize the name, if you’re struggling with your idea.

Make Sure and take time to finalize the name otherwise in future to change you name thoughts coming in your mind.