Project overview
Transforming a science-driven business into a distinctive, market-ready brand requires strategic thinking, purposeful design and consistent communication.
MID30 partnered with Corel Lifecare to strengthen its brand identity and align offline and online marketing communication with diverse B2B and B2C audiences across the aquaculture industry.
Our approach focused on creating a unified visual language that communicates the brand’s scientific foundation while remaining relevant to farmers, distributors and industry partners.
From refreshed brand guidelines and marketing collaterals to exhibition panels, posters, hoardings, event promotions, digital mailers, product packaging and labels, every touchpoint was developed to maintain brand consistency and improve communication.